Simple Analogy

Handle diapering with cuteness and style!

Add a touch of personalized style to bump up your diapering game.

Fall/Winter Collection

Our new collection has all the warm rich colors that you expect with a nod to the magical, earthy, and heavenly.

Personalized Diaper Clutch

Keep all your diapering items organized and easy to find in your bag, or use our diaper clutch by itself as a minimalist diaper bag.

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New Swaddles

Our large buttery soft swaddles are bound to be baby's (and mama's) new favorite blanket. Match one with a personalized diaper clutch for a one of a kind baby gift.

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Featured in Etsy's Market Summer Lookbook

We are very excited to have been featured in Etsy's Market Summer Lookbook.

Free Personalization

Add the name of your sweet little one to the closure tab for free! Just leave the name to be stamped in the personalization box when adding to cart.

Baby Shower Gift

Send a diaper clutch as a baby shower gift. Add a personal note by leaving the message in the order notes during checkout.

This is literally my go to baby shower gift. I have tons of friends who are having babies and literally I have gotten this for every shower. It is the perfect price point, and people LOVE it. The personalization literally makes it the most thoughtful gift.

Ashlee

Pretty sure this is the cutest baby gift ever! Love the quality and the service from the shop owner. Will purchase again!
Wendy

This is the cutest thing I've ever purchased!! The stamped name gives it such a sweet, personalized touch. I cannot wait to ditch my diaper bag and start using my regular bag again. This will make the transition so easy!
Erica